The Fika Effect came about through my love for horses and keen interest in social media, content creation specifically. I have always noticed the quiet, beautiful parts of equestrian and I aim to thoughtfully capture those moments with my camera as they are in my head.

Alongside my studies, you’ll find me behind the lens covering events, working with private clients, brands and committees, and creating high quality photography and videography that reflects the authenticity of each brands individual story.

As a rider myself, I bring an insider’s understanding of the partnership between horse and rider. It’s this personal connection that allows me to capture not just images, but the true feel, motion, and emotion of equestrian sport.

In 2025, I expanded this creative journey by launching Fika Media Co. - a sister business dedicated to helping small businesses, personal brands, and athletes elevate their online presence through strategic content creation, branding, and social media management.

Whether it’s through The Fika Effect or Fika Media Co my goal remains the same, to tell meaningful stories with heart, intention, and style.